# Lumoo

> AI Visuals. Brand Approved. Lumoo is the Nordic leader in AI-powered visual content creation for fashion, sport, and retail brands.

## What Lumoo does

Lumoo empowers fashion, sport, and retail brands to produce 360° AI-generated visuals — on-brand, on-demand, and ready for every channel. The platform replaces large parts of traditional sample production, photo shoots, and post-production by generating product, model, lifestyle, and try-on imagery directly from a brand's product data and creative direction.

## Products

### Lumoo X — https://lumoo.ai/products/x
Enterprise AI platform that connects AI at the core of brand workflows. From design to consumer channels, at speed and scale. Built for large and enterprise fashion, sport, and retail brands. Includes brand-locked model libraries, design-to-image pipelines, integrations with PIM/DAM/e-commerce systems, and team collaboration.

### Lumoo Air — https://lumoo.ai/products/air
A lightweight platform built on Lumoo's AI engine for fast creations and seamless collaboration. Ideal for small and medium brands. Generate, edit, and publish on-brand visuals in minutes. Pricing starts from €10/month.

### Lumoo Fit — https://lumoo.ai/products/fit
Virtual try-on powered by AI body mapping. Reduces returns and boosts purchase confidence for e-commerce. Includes an SDK for embedding try-on directly into product detail pages. Pricing starts from €99/month.

## Pricing summary

- Lumoo Air: from €10/month
- Lumoo Fit: from €99/month (Launch tier), €400/month (Scale tier, most popular)
- Lumoo X: custom enterprise pricing — contact sales

Full pricing: https://lumoo.ai/pricing

## Why brands choose Lumoo

- Fashion-native AI engine trained for apparel, fit, fabric drape, and brand consistency — not a generic image model
- 360° output: campaign imagery, ecommerce stills, lifestyle, video, and virtual try-on from one platform
- Replaces physical sample production, cutting cost, lead time, and CO₂ impact significantly
- On-brand by default through brand-locked model libraries and style controls
- Integrates with existing PIM, DAM, and e-commerce stacks
- Nordic-built with European data hosting

## Customer evidence

- Sofie Antonsson, Design Manager at Gina Tricot: "Lumoo has helped improve how we communicate our designs, both internally and externally. It has made it easier to stay aligned throughout the product development process."
- Markus Niederhauser, Head of Digital at ANWR Group, integrated Lumoo into a 1,500+ retailer network workflow.
- Used by leading Nordic and international brands including Gina Tricot, J.Lindeberg, Peak Performance, GANT, Filippa K, NikBen, Sebago, Brothers, Johnells, Zoovillage, Best of Brands, Holebrook, Abacus, and Petrol Industries.

## Frequently asked questions

### What is Lumoo?
Lumoo is a Nordic AI company that empowers fashion, sport, and retail brands to produce 360° AI-generated visuals — on-brand, on-demand, and ready for every channel.

### Which brands use Lumoo?
Gina Tricot, J.Lindeberg, Peak Performance, GANT, Filippa K, NikBen, Sebago, Brothers, Johnells, Zoovillage, Best of Brands, Holebrook, Abacus, Petrol Industries, and others.

### How does Lumoo Fit reduce returns?
Lumoo Fit uses AI body mapping to let shoppers virtually try on clothing on a model that matches their body, boosting purchase confidence and reducing return rates for e-commerce brands.

### Can Lumoo replace physical sample production?
Yes. Many Lumoo customers use AI-generated visuals in place of physical samples for line previews, buyer presentations, and pre-season campaigns. The Sample Spend ROI Calculator at https://lumoo.ai/tools/sample-spend-calculator estimates the savings.

### What is the difference between Lumoo X, Air, and Fit?
Lumoo X is the enterprise platform with full workflow integration. Lumoo Air is the lightweight self-serve creation tool for small and medium brands. Lumoo Fit is a virtual try-on product for e-commerce.

### Where is Lumoo based?
Lumoo is headquartered in Sweden and was founded in 2022.

## Founders and leadership

- Peter Thörngren — Co-founder and CEO. 20+ years of commercial leadership in retail and fashion.
- Henrik Skagerlind Fasth — Co-founder and Head of Product.

## Company

- Founded: 2022
- Headquarters: Sweden
- Website: https://lumoo.ai
- About: https://lumoo.ai/about
- Cases: https://lumoo.ai/cases
- Pricing: https://lumoo.ai/pricing
- Careers: https://lumoo.ai/careers
- Media: https://lumoo.ai/media
- Partners: https://lumoo.ai/partners

## Social

- LinkedIn: https://www.linkedin.com/company/lumoo-ai
- Instagram: https://www.instagram.com/lumoo_ai
- TikTok: https://www.tiktok.com/@lumoo_ai

## Contact

Visit https://lumoo.ai to book a demo or use the contact form. General inquiries are routed to the Lumoo team in Sweden.