Our vision
The future of fashion and retail is real-time, intelligent, and sustainable. Lumoo builds the creative infrastructure that powers that shift — from digital twins and virtual try-on to fully AI-generated storytelling and powered by intelligent AI memory.
Redefining fashion, sport & retail with AI
We exist to build the world's most advanced AI-driven visual engine — where ideas move from concept to commerce in seconds, without compromising brand identity.
Brand-first AI
Technology should amplify creative vision, never override it. Every pixel we generate serves the brand.
Speed without shortcuts
We move fast because our clients need it — but never at the expense of quality or consistency.
Built for Nordic, made for global
Our roots are Scandinavian, but our platform is designed for brands everywhere.
Meet the founders
Peter Thörngren
Co-Founder & CEO
Peter brings more than 20 years of experience leading and scaling high-performing commercial organizations across retail, fashion, and ecommerce. With a deep industry network and a strong commercial mindset, Peter specializes in revenue acceleration, strategic partnerships, and digital go-to-market strategies that drive sustainable growth.
Henrik Skagerlind Fasth
Co-Founder & Head of Product
A former elite athlete turned product-driven leader, Henrik brings more than 15 years of experience building and scaling SaaS businesses. He combines strategic vision with hands-on product execution, translating complex ideas into scalable digital platforms. With a proven track record in go-to-market strategy, product-led growth, and recurring revenue models, he specializes in building technology-driven businesses that deliver measurable commercial impact.
The Team
At Lumoo we create trailblazers in work and life.
We're a tight-knit crew of engineers, designers, and fashion-industry veterans based in Stockholm. Every person here was hired because they obsess over the details.
Peter Thörngren
Co-Founder & CEO
Henrik Skagerlind Fasth
Co-Founder & Head of Product
Alicia Hedtjärn
Brand & Growth
Bonnie Faxén
Founding Customer Success Manager
Linnea Gardefeldt
AI Project Manager
Jonathan Lindroth
Founding Engineer
Where we come from
Careers
Join Lumoo
We're building the future of fashion content. If you're passionate about AI, design, or the intersection of both — we'd love to hear from you.