Physical samples are one of the largest hidden costs in fashion. Between production, international freight, and photography, a single season's sample spend can run into the hundreds of thousands. Use this calculator to see what changes when you replace physical samples with AI-generated visuals.

Henrik Skagerlind Fasth
Co-founder & Head of Product, Lumoo
ROI Calculator
Enter your numbers to see the estimated impact of switching from physical samples to AI-generated visuals.
Estimated annual savings
€460,000
92% of current spend recovered
Where savings come from
Sample production
€325,000
Fewer physical samples needed
Freight & logistics
€60,000
Less international shipping
Studio & photography
€75,000
AI-generated visuals replace shoots
Estimated 23 days saved per collection on visual production
These estimates are based on industry averages from brands producing 200 to 5,000 SKUs per year. The actual savings depend on your current workflow, the number of physical samples per style, and how far along you are in adopting digital-first processes.
What we consistently see across our customers is that the savings are not limited to sample costs alone. When visual production no longer depends on physical products, teams move faster, present more complete collections to buyers, and reduce the number of late-stage decisions driven by production constraints rather than creative intent.
Want to see the numbers for your brand specifically?














